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Articles to improve your JPus experience and maximize the power of your membership

SEO Part 1: How JPus Improves Search Results

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Every JPus Association membership includes a professional listing on, the place where couples who click go to find their perfect marriage officiant. This listing amplifies your online presence and connects you to more potential clients. To help make this possible, both and rely heavily on SEO strategies to make sure that your professional listing is receiving the attention and hits it deserves.

What is SEO?

SEO is an acronym for “search engine optimization” or “search engine optimizer.” SEO covers the process of acquiring traffic for a website through a search engine‘s unpaid results. The traffic generated by SEO is often referred to as “natural”, “organic”, or “earned” results. In general, the higher ranked on the search results page and the more frequently a website appears, the more traffic a site can generate organically.

Learn more about SEO here: Google Webmaster Support – Search Engine Starter Guide.

Types of SEO

SEO specialists utilize multiple strategies to help maintain, monitor, and improve search rank. The list below provides a basic overview of the most common types of SEO.

  • On-Page: Site content, keywords, design and layout.
  • Technical: Site and link structure, meta tags, usability, site speed, errors, etc.
  • Off Page: Content marketing, social media, and link outreach.
  • Local: Optimizing a site to make it easier to find in the locations it serves.

Learn more about SEO strategies here: Search Engine Land –  The Four Pillars of an effective SEO strategy.

SEO for

JPus employs an SEO expert to analyze site content, monitor site traffic, manage technical requirements, resolve errors, and implement strategic improvement through the JPus website. Improving traffic to the site is a large focus of her work. In addition, she provides advice and guidance to help increase and’s presence on social media and other outlets. This also helps bring in more referral traffic. These activities increase the overall quality and reputation of the site, which in turn improves its organic search rank. The ultimate goal is to increase site traffic by bringing members’ professional listings to the attention of more couples.

Making it easier for couples to find officiants on requires constant effort. Even so, there is always more that can be done. In the next article of this series, SEO Part 2, we will cover keywords, links, and what JPus members can do too.

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